An agency producer looks out for your interests. They supervise key production personnel and ensure that the finished product is on strategy and the best possible production for the money.

An experienced agency producer knows how much things cost and can work with production personnel to come up with creative solutions that give you the best value. Agency producers pay for themselves by bringing down costs while maintaining a laser focus on your business goals.

As in media buying, relationships are the key to reducing production costs. A good agency producer has a network of production resources and can get the best work for the best price.

The agency producer knows what things cost, and watches the budget item by item. Sometimes it’s best to split off parts of a production to specialized resources, or to use resources not available to you directly. It’s the agency producer’s job to make sure you get the best quality possible within your budget.

The agency producer guides every aspect of production toward effective delivery of your messages. They provide a single, strategy-focused perspective for all visual and audio elements, all talent performances, all costume and set decisions. It’s the agency producer that makes the difference between a technically good production and a production that delivers everything you want to say in the most effective way possible.

By negotiating the best deals and bringing agency-style strategic focus to your project, the agency producer adds little if any cost. If you’re currently using an agency, a good freelance producer can reduce your production costs significantly. If you give jobs straight to a production company, a freelance agency producer will negotiate deals and find creative solutions that deliver a better product at about the same cost.