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  • Home
  • About
  • Folio
    • Portfolios Are About Relationships
      • An advertising/marketing portfolio records successful relationships: Together we made something that worked. The work should show that the audience was part of that relationship too.

    • Web
      • Midmark Clinical Solutions Website
      • Spoken Adaptive Language Assistant Website
      • Indiana University Health Cancer Subsite
    • Television
      • Good Samaritan Hospital, Dayton, Ohio
      • Roto-Rooter
      • Hospice of Dayton
      • Fazoli's
      • bigg's
    • Radio
      • Good Samaritan Hospital, Dayton, Ohio
      • Roto-Rooter
      • Charleston Signature Homes
      • The Berry Company—Lincoln Yellow Pages
      • cbyp.com (Cincinnati Bell Yellow Pages)
    • Outdoor
      • Good Samaritan Hospital, Dayton, Ohio
      • Mercy Health
      • Roto-Rooter
      • Carespring Rehab Centers, Cincinnati
      • Deaconess Hospital, Cincinnati
    • Collateral
      • Omnicare Annual Report—President's Message
      • Mercy Health Midwives Brochure
      • Mercy Health Quit Smoking Booklet
      • Omnicare Long Term Care Brochures
  • Blog
    • Blogging the Evolution
      • Healthcare marketing and advertising is a large part of what I do. It’s a fast-evolving industry. Care-delivery organizations increasingly rely—or should rely—on social media to build close relationships with the people they serve.

    • Featured Entries
      • How to Get Good Pro Bono Creative
      • Market for Patient Satisfaction
      • Poverty and Children's Health
      • Twitter Tweaks
      • Virtual Reality and Hospital Marketing
      • Rethinking the Portofolio
  • Recipes
    • About the Recipes
      • You can’t have a kitchen without recipes. And though we pretend copywriting is making it up fresh every time, we borrow as much as anyone else. Mess with these recipes. They’re all easy—I’m lazy in the kitchen—and most are very forgiving.

    • Featured Recipes
      • Cassoulet
      • Cumin Braised Pork Shoulder
      • Spinach Ricotta Pie
      • Easy Stir Fry
      • Baba Ganouj
  • Contact
  • Blog

    Apples in a Bowl
Outdoor Board

Advocate for

Yourself

How to Get Good Pro Bono Creative

April 2017April 2017

Nonprofits and advertising agencies come to the pro bono table with different values.

Smiles

Keep

Promises

Market for Patient Satisfaction

April 2016April 2016

Marketing is a promise to patients. Set the right expectations for your promises and you set your hospital up for success.

Empty Plate

What Counts

As Public Health?

Poverty and Children's Health

April 2016April 2016

Research shows that living in deep and persistent poverty can cause severe, lifelong health problems starting in childhood.

Say More

With Less

Twitter Tweaks

March 2016March 2016

Small changes can make a big difference when your medium is 140 characters and maybe a picture. These tips can help you make every character of every tweet count.

Virtual Reality Is

The New Reality

VR and Hospital Marketing

February 2016February 2016

Virtual reality (VR) is now. It’s in use today selling real estate. Hospitals marketing elective service lines or new technology have an oppotunity to engage more deeply with the people they serve.

Black Portfolio

Always

Give More

Rethinking the Portfolio

January 2016January 2016

A portfolio site should consider its audience and offer content they can engage with. Ideally, this content adds dimension to whoever’s behind it.

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House Specials

  • Midmark Clinical Solutions Website
  • Dental Care Plus Group Print Ads
  • Roto-Rooter TV
  • Omnicare Brochures
  • Hospice of Dayton TV
  • Roto-Rooter Radio

From the Blog

  • Getting Good Pro Bono Creative April 2017
  • Market for Patient Satisfaction August 2016
  • Poverty and Children's Health April 2016
  • Twitter Tweaks March 2016
  • Virtual Reality and Hospital Marketing February 2016
  • CONTENTS © 2000-2017 JAMES MCKENNA  ·  DESIGN © 2014 THEMEMOUNTAIN
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