Radio Spot

A new twist on an old recipe

Advertising for homebuilders isn’t usually a high-concept job. But this client wanted me to cook up something fresh.

Breaking through is the hardest part of radio, and the old tricks are the best tricks, so I turned to vaudeville for inspiration.

Cook’s Notes

The script called for a stand-up comic, and I needed someone to deliver a fabulous performance. My casting partner at Sonic Arts came through with the right candidates. Engineer Austin Gorrigan made it all fly.

Comic Radio Spot
“Comic” Radio Spot