An advertising/marketing portfolio records successful relationships: Together we made something that worked. The work should show that the audience was part of that relationship too.
Healthcare marketing and advertising is a large part of what I do. It’s a fast-evolving industry. Care-delivery organizations increasingly rely—or should rely—on social media to build close relationships with the people they serve.
You can’t have a kitchen without recipes. And though we pretend copywriting is making it up fresh every time, we borrow as much as anyone else. Mess with these recipes. They’re all easy—I’m lazy in the kitchen—and most are very forgiving.