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  • Home
  • About
  • Folio
    • Portfolios Are About Relationships
      • An advertising/marketing portfolio records successful relationships: Together we made something that worked. The work should show that the audience was part of that relationship too.

    • Web
      • Midmark Clinical Solutions Website
      • Spoken Adaptive Language Assistant Website
      • Indiana University Health Cancer Subsite
    • Television
      • Good Samaritan Hospital, Dayton, Ohio
      • Roto-Rooter
      • Hospice of Dayton
      • Fazoli's
      • bigg's
    • Radio
      • Good Samaritan Hospital, Dayton, Ohio
      • Roto-Rooter
      • Charleston Signature Homes
      • The Berry Company—Lincoln Yellow Pages
      • cbyp.com (Cincinnati Bell Yellow Pages)
    • Outdoor
      • Good Samaritan Hospital, Dayton, Ohio
      • Mercy Health
      • Roto-Rooter
      • Carespring Rehab Centers, Cincinnati
      • Deaconess Hospital, Cincinnati
    • Collateral
      • Omnicare Annual Report—President's Message
      • Mercy Health Midwives Brochure
      • Mercy Health Quit Smoking Booklet
      • Omnicare Long Term Care Brochures
  • Blog
    • Blogging the Evolution
      • Healthcare marketing and advertising is a large part of what I do. It’s a fast-evolving industry. Care-delivery organizations increasingly rely—or should rely—on social media to build close relationships with the people they serve.

    • Featured Entries
      • How to Get Good Pro Bono Creative
      • Market for Patient Satisfaction
      • Poverty and Children's Health
      • Twitter Tweaks
      • Virtual Reality and Hospital Marketing
      • Rethinking the Portofolio
  • Recipes
    • About the Recipes
      • You can’t have a kitchen without recipes. And though we pretend copywriting is making it up fresh every time, we borrow as much as anyone else. Mess with these recipes. They’re all easy—I’m lazy in the kitchen—and most are very forgiving.

    • Featured Recipes
      • Cassoulet
      • Cumin Braised Pork Shoulder
      • Spinach Ricotta Pie
      • Easy Stir Fry
      • Baba Ganouj
  • Contact
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Midmark Physician Website Midmark

Physician Website
IU Health Cancer Center Website Content IU Health Cancer Center

Website
Dental Care Plus Provider Ad Dental Care Plus Group

Provider Ads
Mercy Health Midwives Brochure Mercy Health

Midwives Brochure
Hospice of Dayton Martin Sheen PSA Hospice of Dayton

Television Spots
Good Samaritan Hospital TV Spot Good Samaritan Hospital

Television Spots
Spoken Website Spoken

Website
Roto-Rooter Outdoor Board Roto-Rooter

Outdoor Boards
Fazoli’s TV Spot Fazoli’s

Television Spot
Roto-Rooter Radio Spot Roto-Rooter

Radio Spots
Carespring Outdoor Board Caresping

Outdoor Board
Warsaw Federal Print Ad Warsaw Federal

Print Ad
bigg's Cartoon Ad bigg’s

Print Ads
Roto-Rooter “Surf’s up” TV Roto-Rooter

Television Spots
Mercy Health Outdoor Mercy Health

Outdoor Boards
Mercy Health Booklet Mercy Health

Booklet
bigg’s “Disclaimer Man” TV bigg’s

Television Spots
Omnicare Pharmacist Consultant Brochure Omnicare

Long Term Care Brochures
Good Samaritain Hospital Outdoor Board Good Samaritan Hospital

Outdoor Boards
Charleston Signature Homes Radio Spot Charleston Signature Homes

Radio Spot
Roto-Rooter Outdoor Roto-Rooter

Outdoor Boards
Omnicare Annual Report Cover Omnicare

Annual Report
Community Hospice Outdoor Board Community Hospice

Outdoor Boards
Deaconess Hospital Outdoor Board Deaconess Hospital

Outdoor Board
Good Samaritan Hospital Radio Spots Good Samaritan Hospital

Radio Spots
CBYP (Cincinnati Bell Yellow Pages) Radio Spot CBYP (Cincinnati Bell
Yellow Pages)

Radio Spot
The Berry Company Radio Spots The Berry Company

Radio Spots
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House Specials

  • Midmark Clinical Solutions Website
  • Dental Care Plus Group Print Ads
  • Roto-Rooter TV
  • Omnicare Brochures
  • Hospice of Dayton TV
  • Roto-Rooter Radio

From the Blog

  • Getting Good Pro Bono Creative April 2017
  • Market for Patient Satisfaction August 2016
  • Poverty and Children's Health April 2016
  • Twitter Tweaks March 2016
  • Virtual Reality and Hospital Marketing February 2016
  • CONTENTS © 2000-2017 JAMES MCKENNA  ·  DESIGN © 2014 THEMEMOUNTAIN
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