Cooking up craziness
High-concept humor is central to the Roto-Rooter brand. Continuing their long history of over-the-top campaigns, we created two out-there situations that bring home the helpless, overwhelming feeling of a leak or stopped-up plumbing.
Concept is everything here. Just the right music, without voice or dialogue, focuses your attention on arresting visuals. Both spots bond the Roto-Rooter brand with that sinking feeling.
Dennis Rutherford and I dreamed these up and produced them together. A shout out to Pittsburgh’s Animal, for a spectacular production and editing on two very different spots. Fond memories of Sonic Arts, who gave them the perfect sound.