Working elbow to elbow in a big kitchen
IU Health is a sprawling system with an equally gargantuan website. The particular section I worked on in this instance is about cancer. The process is winnowing provided content, researching on bedrock reliable sites (nih.gov, for example), and interviewing doctors and other subject matter experts.
A few of the pages I wrote for the cancer subsite cover colon cancer, leukemia and pancreatic cancer. However website content production is a hugely collaborative process. As with my advertising work, I don’t claim full credit.
IU Health’s content partner is Writergirl, for whom I wrote this content. President Christy Schlake and I go way back, and it’s an honor to make words with her company.