Getting the flavors exactly right

When you market pharmacy services, you work in a very tight box. There are things you have to say, and a lot of things you can’t. The vocabulary’s limited, but the usual rules of smooth, nonrepetitive copy apply. The process is intensely collaborative, with every word getting the once-over two or three or six times.

Cook’s Notes
Sonya Trezevant was Omnicare’s marketing director, and we worked very closely on these and everything else I did for them. She’s top shelf. Truly one of the very best clients I’ve ever worked with.

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