The new president’s message for the annual report of a Fortune 500 company is high profile. People with C in their title are among those with their hands in it. Amazingly, this one went through only five drafts.
I wrote from scratch, using a wide variety of sources containing President John Figueroa’s philosophy and current thoughts and plans. The collaborative process that followed required the absence of ego and constant focus on messaging and phrasing.
Marketing Director Sonya Trezevant trusted me with the job and was, as always, a great person to work with.