Combining Recipes

Mercy Health acquired this Women's health practice that featured its midwives. The practice had their own way of talking, and Mercy has a corporate voice. The job was to combine the voices and make the information fit the brand image as well. It took a few rounds, but in the end everyone got what they wanted.

Cook's Notes
I can't say enough good things about my clients at Mercy. They're professionals, every one of them. Rework, if any, is a true collaboration and I'm proud of the results, as I am to contribute to the mission of this healthcare organization.

Mercy Health Midwives Brochure Click for full brochure