Cooking with the music turned way up
Back in the old days, you looked up businesses in big, honking books called Yellow Pages. Then came the Internet. Books went online but had to compete with national search engines. Cincinnati Bell had the advantage of knowing the city inside and out. Problem was, nobody could find them online.
The job was to hammer in the URL—cbyp.com. How to do that without sounding like a broken record? Put it in a song.
Radio is all about writing and production. Sonic Arts (unfortunately no longer with us) put in long hours to send these over the top.