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Giving dental providers enticing thoughts to chew on

Dental Care Plus Group is a dentist-owned dental insurance provider. To keep their network strong, they need to recruit dentists as they grow market by market.

We built concepts around terms that resonate with dentists, and incorporated a logo element in the design. The ads were a hit with the client, combining a key element of brand identity with clear benefit messages.

Cook’s Notes
Art director Rick Carter and I created this concept together, and he gave it that clean, minty-fresh look.

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