Roto-Rooter

Outdoor Boards 1

Serving up a Dish No One Wants

Roto-Rooter loves visceral concepts that bring home the ickiness of stopped-up plumbing. Stuck pipes are a burden that weighs on you. These boards and cards capture that feeling in one image.

This enduring campaign remains a favorite with Roto-Rooter. The corporate office is here in Cincinnati, and one of the images is still on a board owned by Roto-Rooter. I see it every time I drive up I-71.

Cook’s Notes
Dennis Rutherford was the other half of the creative team, and he directed the beautifully oppressive visuals.

• Customer

  Roto-Rooter

• Order

  Outdoor and Direct Mail Campaign

• Entrées

  The Outdoor Boards
  

• Dessert

  Roto-Rooter TV
  Roto-Rooter Radio
  Roto-Rooter Outdoor Boards 2

• Bonus Recipe

  Baba Ganouj